The Super Bowl Template with Team DDB’s John Carstens

John Carstens, Chief Creative Officer, Team DDB has written a piece for Shots diving into the ads we should have been watching out for this past weekend. John expected to see some real rule-breakers that go against the grain of typical humor and celebrity cameos. He firmly believes the power of contrast is key – ads that defy the usual tropes will truly stand out.

As we now look back on Super Bowl LIX, who broke through the clutter and surprised us with something bold and unpredictable? Who were the ultimate ad rebels on Super Bowl Sunday?

Read more on John’s thoughts here.

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