Skittles and the Big Apology

SKITTLES and DDB Chicago team up to launch its new campaign, apologizing to 130,880+ people.

As the result of a years’ long social media debate, last fall, SKITTLES announced it would bring back the fan-favorite Lime after having ditched it for Green Apple in 2013.

Since SKITTLES took away LIME almost nine years ago, 130,880+ people have complained online. To make amends, SKITTLES brought back lime and is apologising to every single person!

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