We are setting the stage for an even bolder 2025 with Jorge Murillo, Co-Chief Creative Officer, alma. Expect a year filled with dynamic collaborations, groundbreaking innovations, and fresh partnerships that push the limits.

“2025 will take the baton and crank it up a notch. We’ll see more brand collaborations, more unexpected product innovations, more surprising partnerships with TikTokers, more head turning and more legal departments having night sweats. I’m here for it all.”

Read more predictions for creativity in 2025 in Ad Age here.