Paul Tedesco and His 10 years at TrackDDB

For more than 20 years, Paul Tedesco has dedicated himself to following the customer on their journey along the path to purchase and lifelong brand loyalty. As managing director of TrackDDB, Paul is a leading industry practitioner, with vast experience in the CRM and integrated digital space.

He recently celebrated ten years with the DDB agency and LBB’s Addison Capper spoke with him about how CRM and data in advertising have evolved in that time, the ‘always-on’ customer journey, and the importance of understanding data’s limitations as well as its possibilities.

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