Matt Pearce has been named Chief Strategy Officer of DDB Melbourne.

CEO Michael Napolitano calls him “the best creatively strategic mind I’ve ever worked with.”

From shaping DDB’s unique ‘strategy as an outdoor sport’ approach to being integral in the creation of Smith St.—DDB and OMD’s best-of-Omnicom bespoke Coles agency—while building its strategic capability across brand and marketing strategy, media, digital, and CX, Matt’s impact is undeniable.

His promotion follows DDB Melbourne’s continued growth and role in driving global DDB initiatives, including the ‘Feels Barometer’ developed with TRA.

Tomas Gonsorcik, Global Chief Strategy Officer, DDB Worldwide said, “Besides being the nicest and the smartest person in any room, Matt’s promotion to Chief Strategy Officer is a testament to his unwavering dedication, strategic brilliance, and profound impact on DDB Melbourne and DDB Worldwide. His instrumental role in shaping the Feels Barometer demonstrates his visionary approach to understanding emotions and their cultural nuances—an achievement that has elevated our ability to create award-winning, hugely effective work that moves people and markets.”