Today, leaders directing creative firms are passionate, committed to work, and thoughtful, especially in the advertising industry. Such leaders are accepting and keep a free approach towards every solution. DDB Worldwide CEO Marty O’ Halloran leads one of the world’s most famous advertising agencies, DDB with his enthusiasm and welcoming approach.

Inspirational Career Path

Raised in Melbourne, Australia, Marty attended St Kevin’s College where he was introduced to rowing—a sport that continues to shape his leadership approach. During his time at Swinburne University, he competed for Victoria in the 1981 Youth Eight for the Noel Wilkinson Trophy at the Australian Interstate Regatta. He started pursuing his passion in rowing and went on to participate in the bow seat of the Australian men’s heavyweight eight at the 1985 World Rowing Championships in Hazewinkel.

In 1986, Marty began his professional career at DDB Worldwide, previously known as USP Needham, in Melbourne. After moving to Auckland in 1988, he became the New Zealand CEO and later in 2005, he was appointed as Australia and New Zealand Chairman and CEO based at the Sydney agency. In 2008, he moved back to Auckland to supervise the region and remained there until 2021. In 2020, Marty was named Global CEO of DDB Worldwide. Currently, Marty lives in New York and oversees over 10,000 employees across 149 offices worldwide. Additionally, he feels honored to serve as Global CEO of the network where he has gained 30 years of experience in his career.

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