Jason Ashlock of adam&eveDDB New York reviews Super Bowl LIX Commercials

Jason Ashlock, Executive Creative Director, adam&eveDDB New York spoke about his Super Bowl LIX reactions to Little Black Book.

He discussed the ads that provoked emotion, the benefits and disadvantages of long-form ads versus short-form, the ads that were bold, and the ads that appropriately used celebrity endorsement such as the following:

“The only time people at my party went silent (besides the Kendrick Lamar half-time show) was when Harrison Ford came on. It was eerily quiet. When Indiana Jones speaks, you listen. The spot tried a unifying message at a divisive time. I wish more brands would at the very least acknowledge the political climate, instead giving into fear and avoiding it. Kudos to Jeep for bravery.”
Read more about Jason’s reviews here.

Cookie Preferences

We use necessary cookies and similar technologies (“Cookies”) to operate this website. We and our partners also use optional Cookies to analyse website usage and to provide you with additional features (including social media features). Click ‘Accept All’ to consent to the use of these Cookies and related processing of your personal data, or ‘Manage Preferences’ to learn more and tailor your preferences.

You can revisit your consent choices at any time by returning to this preference centre via the tab on the left of this website and you can find out more, including about which cookies we use, in our Cookie Policy.

Preferences successfully updated!