How Canadian Creativity Works Harder to Earn Its Piece of the Global Conversation

Rica Eckersley and Adam Thur, ECDs at DDB Canada, speak to LBB’s Addison Capper about joining the network that invented creative partnerships and how the Great Recession shaped Canadian work in the long term. They chatted about working as a duo, their favorite Canadian work from the past year, and why Canadian creativity has to work a little harder than some other markets around the world.

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