In just a few years, the biker lifestyle has taken over the catwalks and influencer’s wardrobes. The motorcycle jacket symbolises freedom, self-assurance, and empowerment.

Honda has rapidly transformed into a full-fledged fashion brand, collaborating with multiple brands and being sold on second-hand websites alongside the biggest luxury brands. Fans are clamouring for the most beautiful pieces. But are they familiar with its iconic models: motorcycles? During the last Paris Fashion Week, Honda Moto showcased a series of diptychs, matching jackets with iconic motorcycles from its range.

This on-site and online campaign, by DDB Paris, increased traffic to Honda’s motorcycle website and reinforced the brand’s inclusive image, uniting motorcycle hardcore fans and fashion aficionados.

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