George Strakhov on the AI Revolution and DDB’s Stance

“We’re at the point where people are trying to transition from toy to tool.” – George Strakhov, Global Head of Creative Technology, DDB Worldwide

Digiday takes a look at the AI Revolution and how emerging technologies are giving businesses the capability to do more than ever before.

George Strakhov shares how DDB is striving to scale and unearth new efficiencies with the exploration of these tools. George also shares insights on some of the ways that DDB is implementing a hands-on approach through research tools such as “Gut Check.”