FTC Weighs Stiff Penalties on Deceptive ‘Green’ Marketing

The U.S. Federal Trade Commission is considering proposing regulations on environmental marketing of consumer products, which could subject companies to stiff penalties if they run afoul of the rules.

Officials are seeking public comment until Feb. 21 on nonbinding guidelines for how companies can make environmental marketing claims without breaching federal laws prohibiting deceptive advertising. The FTC is asking if it should consider codifying some of the guidelines into binding rules that would empower officials to more easily seek money in court.

Tomas Gonsorcik, Chief Strategy Officer at DDB North America, shares his thoughts on the new proposed regulations in the Wall Street Journal.

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