DDB Talks Episode Five: Keith Reinhard On DDB’s History and Bright Future

DDB Talks is our video series featuring the brightest minds, most interesting stories and tales of Unexpected Works from all around the world.

In this episode of DDB Talks, Global Head of Marketing Lindsay Bennett is joined by advertising legend and DDB Chairman Emeritus Keith Reinhard for a two-part series.

In 1986, Keith was one of the architects of the advertising industry’s first three-way union, creating not only Omnicom but merging Doyle Dane Bernbach and Needham Harper Worldwide – what we know as DDB Worldwide today.

In episode one, Keith shares how he navigated the early challenges of the merger, what it was like working with the iconic Phyllis Robinson, and reflects on his most famed work for McDonald’s, including inventing the Hamburglar and the iconic spot “You Deserve a Break Today”.

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