Caroline Winterton, CEO of DDB North America, is leading a bold strategy to bring DDB’s U.S. offices, alma, adam&eveDDB U.S., and Chicago closer together—fueling collaboration while keeping each agency’s unique edge. 

In her latest Little Black Book interview with Ben Conway, she shares how knowledge-sharing and big, collective thinking will push creativity (and results) even further. But one thing stays the same: emotional connection is everything.

“If they don’t feel it in their heart, consumers aren’t going to act. To me, that is what’s made DDB really successful throughout the years. All the brands under the DDB umbrella really believe that unlocking clients’ emotional advantage is how you drive growth. That common DNA is so important for us to keep.” — Caroline Winterton 

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