DDB Mudra Launches AI-Backed Media Buying Tool
OMD Mudramax, part of the DDB Mudra Group, has launched ‘Bingo’, India’s first outcome-based, AI-backed media buying tool focused on emerging brands and enterprise clients. Bingo helps marketers achieve their brand and sales goals by identifying platforms and optimising media spends in a transparent and open manner without human intervention.
Bingo is an Agency Trading Desk (ATD) that integrates all downstream channels including but not limited to media buying platforms such as Google Ads, Facebook, Yahoo and other DSPs.
Like the conductor of an orchestra, Bingo acts as a single control layer that keeps all other buying platforms in sync to deliver media goals. The buying platforms are connected by ready-made marketing APIs through which audience and campaign data flow in. Over a period of time, this historical data is used to optimise campaigns, maximise performance, identify problems and suggest changes to keep the campaign on track for objective delivery.