DDB Launched Unexpected Works
DDB launches an evolved brand positioning with Unexpected Works. The unveiled positioning was brought to life by a billboard running in one of the least expected places imaginable – a sheep farm in Garston, New Zealand.
Carrying the address www.unexpectedworks.com, the billboard redirects to DDB’s homepage featuring the refreshed visual identity. While the campaign may seem like an antithetical way to launch a new brand positioning with Garston having a population of 100 humans and 40,000 sheep, it recognizes creativity is the most powerful when it’s unexpected.