DDB Hong Kong Wins Big at Effie Awards 2024
DDB won the Grand Effie and the highest number of metals at the 2024 Hong Kong Effie Awards on October 23, presented by The Association of Accredited Advertising Agencies of Hong Kong (HK4As).
DDB’s ‘McDiploma’ for McDonald’s Hong Kong won the Grand Effie, while the agency was also named the Most Effective Agency of 2024. DDB also won one gold, two silver and three bronze prizes, followed by Ogilvy with one gold and one silver. Saatchi & Saatchi also won one silver, one bronze and one merit.
The agency shared a statement with Campaign following their consecutive Grand Effie wins in Hong Kong: “These wins reinforce and enhance what has fast become DDB’s reputation as Hong Kong’s go-to effectiveness agency, adding not only to their 2023 Effie wins but also recent APAC Effie success where DDB was the only Hong Kong agency awarded, and WARC placing DDB as its highest-ranked Hong Kong agency in its 2024 rankings”.
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