DDB Columbia is the Second Most Effective Agency in the World

NEW YORK, September 28, 2022— Effie Worldwide has announced the 2021 Effie Effectiveness Index (effieindex.com), the annual ranking of the companies behind the world’s most effective marketing efforts. AB InBev, McDonald’s, Omnicom, McCann Worldgroup, FP7 McCann Dubaiand Special Group were named Most Effective Marketer, Brand, Agency Holding Group, Agency Network, Agency Office and Independent Agency, respectively.

“The 2021 Effie Index reflects work achieved during one of the most challenging periods in recent history. The brands and agencies included in these rankings have shown a relentless commitment to marketing effectiveness, and represent the tenacity, agility and creativity across our global industry,” said Traci Alford, Global CEO, Effie Worldwide. “Congratulations to all of the top ranked companies for continuing to deliver ideas that work and grow your businesses.”

 

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