DDB Chicago Partners with Critical Mass and Mars to Launch SKITTLES POP’D

Introducing SKITTLES POP’D – a twist on the iconic candy you love… and full disclosure, the crunch will make you feel a wave of emotions.

We get it, change is hard. Especially when it happens to your favorite candy. But in classic SKITTLES style, we didn’t run from it, we embraced it.
Team OMC (DDB Chicago and Critical Mass) teamed up with Mars once again to create what it feels like to try SKITTLES POP’D for the first time. Since no two reactions are the same, we’re here to help. We built 35,000+ custom site experiences so you can enter your own emotions and unlock personalized tools to reach crunch acceptance.

Read more in Little Black Book here.

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