DDB Chicago is thrilled to announce their latest collaboration with Orkin, launching the Chewed Art campaign – a unique twist on termite protection. Using actual termite damage, both teams created stunning art to bring awareness to the invisible dangers lurking in your home.

The campaign sheds light on the real impact of termites in a visually unexpected way. And the first 500 homeowners who schedule and receive a free inspection by March 31 will get an exclusive limited-edition poster of termite artwork.

“Our goal is to reach new homeowners – many of whom are in the process of decorating and personalizing their homes – and use a fresh perspective to show them how critical termite protection is,” says Colin Selikow, Chief Creative Officer, DDB Chicago. “By transforming termite damage into art, we want to help homeowners understand that while termites may create visually appealing patterns, the consequences of unchecked damage are far from beautiful. We are excited to continue our work with Orkin and help bring this message in a memorable way.”

Read more in ADWEEK here.