Colin Selikow and Jaime McGill on How Creative and Media Can Best Collaborate
Leaders on all sides are looking to build ties between the people who have the ideas and the ones who decide where and how they show up. Those in the industry are featured in Little Black Book explaining the mindset, structures and the ideal leadership required to get the best media-creative collaboration possible.
This piece features insights and analysis from Colin Selikow, Chief Creative Officer, & Jaime McGill, Head of Strategy, at DDB Chicago.
“We’re experiencing a media transformation that looks unrecognisable to the past, opening up a new canvas for creativity,” say both Colin and Jaime. “Today it’s all about changing how we look at the elements that make up a truly great idea. Media and creative are becoming less of a discipline and more of an opportunity, with new tools that can be used to make ideas more impactful, effective, and cultural. If media, message, and execution are the trio behind an idea, we need the right diversification of talent, teams and thinkers to bring these elements together to find the opportunity.”
Read more here.