alma’s Michael Sotelo: Tools of the Trade
Michael Sotelo reveals the best market search analysts in the business: his kids.
The most valuable tools in the industry aren’t always digital dashboards or KPIs, but the human connections that add depth to our work – the future consumers we’re all trying to impress.
From having an unfiltered focus group, to the insights of his resident Gen Z expert, learn how alma’s SVP, Digital Creative and Experience Strategy gleans some of the most impactful insights from his in-house “trend analysts,” in ADWEEK.
Read more here.