Check out DDB’s very own Global Chief Executive Officer, Alex Lubar, in Co:definery’s most recent edition of The Immortal Life of Agencies💡

This episode explores the secrets to success for advertising agencies when it comes to company culture and client relationships. Alex shares his perspective on the essential foundations for innovation, the importance of trust and transparency, and the need for joy.

Alex said, “Agency culture is very much driven by momentum and optimism. And the best agencies, they work very hard, they are very driven, but there is always a sense optimism…there’s always a sense that we can do something that wasn’t done before.

“I think it is very important as leaders, but also throughout the entire organization, to create an environment that encourages that. Ultimately, that’s why people want to come in to work, that’s what keeps them in work, that’s what keeps them in communities, that’s what keeps them in love with the place where they are willing to spend an enormous amount of their time…it’s gotta be joyful.”

Check out the full episode here.