Advertising In Space: The Next Frontier?

Imagine a billboard with your logo floating through the vast universe. Zero clutter, just your logo set amongst the stars. That could soon be a very real possibility for brands, thanks to SpaceX founder Elon Musk tying up with a Canadian startup to put up the first ever billboard up in space.

Next year, Geometric Energy Corp (GEC) plans to blast a satellite into space aboard a SpaceX Falcon 9 rocket that will allow advertising to be beamed from Earth and displayed on a pixelated screen on the side of the spacecraft. The billboard won’t be visible from the ground but a live feed of the content will be streamed on YouTube or Twitch.

While advertising in space is an intriguing thought, will brands be excited by the idea? Asks Rahul Mathew, chief creative officer, DDB Mudra Group.

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