Eckrich, the Official Smoked Sausage and Deli Meat of the College Football Playoff (CFP), is sponsoring the official new bracket challenge for the upcoming tailgate season in celebration of the Playoff’s expansion from four to 12 teams. Contestants will compete against one another by predicting the 12 seeds in the 2024-25 College Football Playoff Bracket to earn points with the chance to win bragging rights and prizes.

As the title sponsor of the Official CFP Bracket Challenge, Eckrich is creating a real 12-pronged Sausage Bracket Skewer, a one-of-a-kind grilling tool that will be awarded to lucky fans who participate in the challenge by filling out a bracket, providing a fun, practical way to enjoy game day. In addition, the selected fan who fills out their bracket correctly will win a trip to the 2025 CFP National Championship in Atlanta, Georgia.

adam&eveDDB New York partnered to develop the “Just Add Eckrich” campaign with the latest 30-second spot, “No Time to Cook Tailgate,” which humorously portrays the high-pressure chaos of a cooking competition that can often be felt at your weekly tailgate party.

“Eckrich has been synonymous with college football for years. Our hope is the Eckrich Bracket Skewer brings people together on game days to predict which teams make it to the Playoffs. Twelve sausages to represent 12 different teams should make for a delicious debate,” says Jason Ashlock, Executive Creative Director, adam&eveDDB New York.

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