As a partner to McDonald’s in 45 countries, the world’s largest restaurant company is also DDB’s biggest multinational client. In his role as global business lead for McDonald’s at DDB, Dave Kissel is the person responsible for the global leadership and coordination of the agency’s worldwide relationships with its biggest client. Along with DDB’s global chief creative officer for McDonald’s, Luis Miguel Messianu, who was appointed to the newly created role earlier this year, Dave helps each office deliver high-impact strategy, content and experiences to grow the McDonald’s brand and business.

 But, how does that work in practice? Among other things, through a combined local and global view on the world, the smart application of centralised tech – which is aptly named McWisdom – and the brain-clearing benefits of one of the longest daily running streaks in the world. 

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