Waitrose & John Lewis give a little love
adam&eveDDB, Waitrose & Partners and John Lewis & Partners ‘give a little love’ for the 2020 holiday season inspired by the spirit of people across the UK.
2020’s Waitrose & John Lewis holiday advertisement, entitled ‘Give a little love,’ is an homage to Britain’s response to the COVID-19 crisis. Directed by Oscar Hudson with original music from Celeste, the spot strikes a different tone from past Christmas advertisements. The ad follows nine characters as they navigate a new normal and still find ways to pass love along. 2020 was a tough year for the UK as it battled the global coronavirus pandemic and the campaign was created to honor those who banded together to get through the unprecedented period.