Waitrose & John Lewis give a little love

adam&eveDDB, Waitrose & Partners and John Lewis & Partners ‘give a little love’ for the 2020 holiday season inspired by the spirit of people across the UK.

2020’s Waitrose & John Lewis holiday advertisement, entitled ‘Give a little love,’ is an homage to Britain’s response to the COVID-19 crisis. Directed by Oscar Hudson with original music from Celeste, the spot strikes a different tone from past Christmas advertisements. The ad follows nine characters as they navigate a new normal and still find ways to pass love along. 2020 was a tough year for the UK as it battled the global coronavirus pandemic and the campaign was created to honor those who banded together to get through the unprecedented period.

Cookie Preferences

We use cookies that are necessary to operate the website and provide you with the functionalities you requested. With your permission, we would also like to use cookies, including third-party cookies, to gather website analytics and statistics, such as via feedback polls, to improve your experience and to provide you with additional features (such as social media features).

You can revisit your consent choices at any time by returning to this preference centre and find out more about cookies by visiting our Cookie Policy.

Preferences successfully updated!