Uber brings life-sized toy cars to Parisian streets

Remember your childhood Christmas joy? Remember when Christmas toys triggered your imagination? Made you dream of wonderful worlds and fantastic adventures?

The transport platform, via agency DDB Paris, ran a holiday campaign in Europe that invited people to order free rides in “Uber Toys.” In Paris, six different oversize toy autos are on offer: a farm truck, a plasticine car, a rover with a spring, a Lego-like building brick vehicle, a remote-control automobile and a doll van. If customers entered a code, Uber donated one euro for each ride to the charity Secours Populaire Français, which helps families in need during the holidays.

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