Volkswagen presents absurd rant against all other drivers
Here’s something everybody can agree on: the main problem on the road is other people. Not you. The others.
Obviously. When there is a traffic jam, the others caused it. When there is only one parking space left, the others take it. Those who drive too fast or too slow, those who park badly and talk even worse are always the same ones: the others.
This shared belief inspired Volkswagen’s film, “The Others” which was created by DDB Paris. A voiceover delivers an absurd rant against all the others on the road, as if they were a distinct species. Meanwhile, the camera takes us into a quiet journey among all these “others” who actually look a lot like us. This is the moral of the story, summed up by the tagline: We are all others like the others.
“The Others” promotes Volkswagen’s IQ.DRIVE, an umbrella brand for a passel of intelligent driver assistance technologies—the ultimate equalizer for the unpredictable chaos of others’ behavior, as well as our own.