Starburst goes vertical for Swirlers

DDB Chicago turns a salon on its head to show how best to enjoy Starburst.

To launch the first vertical starburst, DDB Chicago drew attention to the unexpected joy of consuming something vertically by creating a vertical mobile video by turning our set on its side, creating a world actually built for 9:16.

The result was a mobile video that was best consumed vertically with a 100% mobile, vertical ad buy.

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