Marmite
Spreading the Marmite love, one smuggler at a time
adam&eveDDB London/NY | Marmite
Insight:
Every single day, 700,000 British expats live a miserable Marmite-less existence in the US. It’s almost impossible to find and criminally overpriced.
Impact:
Early results indicate that the campaign was well received by its target audience.
1,325 Lovers willing to smuggle Marmite.
4,246 WhatsApp messages exchanged coordinating the smuggling operation.
26 Brits risked it all to ferry the goods across the US border.
2 smugglers offered to put jars inside themselves.
289,665 kilometers travelled by British lovers to smuggle Marmite.
33 separate pieces of PR coverage.
5.6 million earned reach in UK print and online publications.