Salla addresses global warming using the coldest town in Finland

Salla, which claims to be the coldest town in Finland, has launched a parody bid to host the 2032 Summer Olympics, as part of efforts to raise awareness of global warming.

Global Warming is a global problem.

To prove so, Africa DDB hijacked the biggest global event of the year.
A crazy idea with a serious message.

It launched with an unlikely bid: one of the coldest cities in the world as a Candidate City for the 2032 Summer Olympic Games.

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