Project Free Period turns shame into opportunity

Unexpected: To combat the sex trade in India, Stayfree launched a campaign, dubbed #ProjectFreePeriod, to help women in the sex trade cultivate the skills to break out of prostitution. The campaign, by DDB Mudra Group, shares that woman in the sex trade cherish periods as a time off work. Thus, contrary to the dismay women usually express towards periods, sex workers look forward to them.

Stayfree also identified that it is imperative to provide these women with alternative sources of livelihood in order to rescue them from the trade. So, to remedy their situation, Stayfree joined hands with NGO Prerna to organize training workshops in skills like beauty services, henna design and candle making. All scheduled to happen when the women were on their periods.

Works: As more brands share support for the cause, Project Free Period continues to fuel conversations around two of India’s biggest taboos: prostitution and periods.

Cookie Preferences

We use cookies that are necessary to operate the website and provide you with the functionalities you requested. With your permission, we would also like to use cookies, including third-party cookies, to gather website analytics and statistics, such as via feedback polls, to improve your experience and to provide you with additional features (such as social media features).

You can revisit your consent choices at any time by returning to this preference centre and find out more about cookies by visiting our Cookie Policy.

Preferences successfully updated!