After 36 years, Peru finally qualified for the World Cup. There was just one problem: this tournament took place in Russia, a more expensive country. And with thousands of Peruvian fans doing the impossible to get there, Plaza Vea wanted to do something for them; so using Plaza Vea’s well-known low prices and with the help of agency Fahrenheit DDB, they planned a great idea.
We located the three main supermarkets in the cities where Peru was going to play—Saransk, Yekaterinburg, and Sochi—and made a unique agreement with them: match Peru’s lower prices. By doing this, Peruvian fans saved plenty of money, and all they had to do was to show their ID.