Miller Lite’s Cantenna saves streamers from hard time

Illegal streaming links to NFL games are extremely common these days as cable becomes less popular, especially among young people. Tapping this insight, DDB and Miller Lite created the Cantenna, a real antenna that hooks up to the TV and lives in a beer can. The ‘product’ allows fans to stream NFL games on their TV.

The Cantenna spot debuted via fake streaming links available in the hours leading up to NFL games. Unsuspecting illegal stream link users were taken to a landing page that mimicked a fake streaming site and played the spot. Beginning with what appears to be the end of an advertisement you’d see on cable, the spot quickly jumps into a spoof country song on the evils of illegal streaming.

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