McDonald’s makes dirty dishes a thing of the past
DDB Prague and McDonald’s encourage customers to ‘skip the dishes’ in visually stunning print ad promoting the launch of the McDelivery service in the Czech Republic
McDonald’s McDelivery posed an important question in an ingenious campaign with DDB Prague: Why cook when you can skip the dishes? In a delightfully playful print ad, DDB Prague recreates McDonald’s menu items with dirty dishes. The ad was inspired by the insight that people are averse to cleaning up after making a meal.