Marriage Unblocked

Same-sex marriages are forbidden in 87% of countries worldwide. To help fight for marriage equality and live out its Love For All positioning, Swedish sports fashion brand Björn Borg worked with Nord DDB on Marriage Unblocked. The platform lets anyone propose, exchange vows or get married “digitally,” using blockchain and enabling people to trade something other than money: love. The platform allows them to store vows forever on Ethereum blockchain and get a certificate of the digital marriage.

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