#WeThe15 changes disability conversation
Unexpected: adam&eveDDB supported the International Paralympic Committee (IPC) and multiple international organisations to launch a decade-long global campaign that set out to become the world’s biggest ever human rights movement for the world’s 1.2 billion persons with disabilities.
The movement, #WeThe15, takes its name from the 15% of the global population who have a disability: the world’s largest marginalised group forgotten by the inclusivity agenda. For these 1.2 billion people, access to basic human rights such as healthcare, education and employment, are at best limited and at worst non-existent, making it harder for people with disabilities to live, work, thrive or even survive.
Works: #WeThe15 united the largest-ever coalition of organisations to bring equality to those with disabilities.