#WeThe15 changes disability conversation

Unexpected: Together with the International Paralympic Committee (IPC), adam&eveDDB launched WeThe15 – a decade-long global campaign that set out to become the world’s biggest ever human rights movement for the 1.2 billion person’s with disabilities.

To launch the movement, 225 global landmarks were lit purple, the largest coalition of organisations and brands united in solidarity for the cause, and a striking campaign film was played at the Paralympic Opening Ceremony, reaching 250m people instantly.

Works: WeThe15 is forcing the world to take notice of the 15% who are demanding to be recognised as nothing other than ‘ordinary’.

Zero media budget, 6.7bn people reached, 15% of humanity united for the first time.

Cookie Preferences

We use cookies that are necessary to operate the website and provide you with the functionalities you requested. With your permission, we would also like to use cookies, including third-party cookies, to gather website analytics and statistics, such as via feedback polls, to improve your experience and to provide you with additional features (such as social media features).

You can revisit your consent choices at any time by returning to this preference centre and find out more about cookies by visiting our Cookie Policy.

Preferences successfully updated!