Stabilo highlights the remarkable women of history

Everyone knows the phrase “Behind every great man is a great woman.” But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women are upstaged, and their actions and successes not mentioned.

A clever print campaign from highlighter pen brand Stabilo Boss emphasized the role of important women who have been overlooked throughout history.

In the campaign the yellow stroke of the Stabilo Boss highlights three women: NASA mathematician Katherine Johnson, U.S. First Lady Edith Wilson and Austrian-Swedish physicist Lise Meitner. We don’t highlight them in texts, but in historic, black-and-white photos, where men are in forefront or center of the visual. Thanks to the Stabilo Boss stroke, the previously unnoticed women now become the focal point — combined with copy telling the story of their accomplishments.

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