Volkswagen bids farewell to chaotic traffic

There are some places in the world where driving is really complicated. No traffic lights, no signs, no pedestrian crossings — a total mess. Luckily, Volkswagen has a different driver assistance feature for these situations, all of which are shown in Volkswagen: Total Mess ads.

To help highlight all the technological features that Volkswagen and its models offer, DDB Argentina thought it better to take a more humanistic and relatable approach instead of the futuristic way many car brands take. They did this by showing a situation anyone with a car can relate to — a chaotic traffic situation. But the difference is the ads show the driver’s assistance features in use.


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