Volkswagen does drink driving PSA’s differently

There are far too many people who think that driving after a few drinks isn’t such a bad idea. One of the most dangerous effects that alcohol has is the decrease of inhibition and the increase in confidence. Thus, people do the dumbest things when they are drunk.

By definition, most drunk-driving PSAs are exceedingly sober. But here’s an exception—a trio of Volkswagen print ads that manage to get their point across cleverly by showing gleeful drunkenness.

The ads, by DDB Argentina, show people in various states of inebriation doing really stupid things. The implication? You make poor decisions when you’re drunk. So, it’s probably the worst time to get behind the wheel. Each ad relates the Blood Alcohol Content with different acts of stupidity, showing that it is definitely not a good idea to drink and drive.


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