Pleasure Point embraces inclusivity with sex safety
In an inspired print advertisement, DDB Hong Kong and Pleasure Point honor the inclusive vision of its founders with this campaign.
“To showcase brand’s belief in equal love and the brand’s highly diverse condom collection, DDB Hong Kong created ‘Fairytale Endings’: an eye-catching and highly visible print and outdoors campaign that featured the most uncommon pairs of fairytale characters in loving embrace.
Each fairytale couple’s loving embrace forms the shape of a condom and shows support for different kinds of love: the love between two men, the love between two women, and the love across ethnic boundaries as well as social standings. The message is further amplified by a cheeky and playful tagline: for all sorts of happy endings. “