Marmite hypnotizes the haters

Adam&eveDDB and Marmite launch ‘Marmite Mind Control’ to turn Marmite haters into Marmite lovers with hypnosis.

Adam&eveDDB and Marmite focused on those who do not prefer the acquired taste of Marmite in a series of ‘mind control’ spot targeted at Marmite haters. Developed alongside hypnotist Rory Z. Fulcher, the ad employs a calming voice and hypnotic visuals in an attempt to re-program people who don’t have a taste for Marmite.

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