We are the Emotional Advantage Agency.
At DDB, we believe that by unlocking emotion, we can move people, culture and business. In a world of personalized dullness, brands that move people emotionally don’t just stand out, they outperform. That’s why we’ve built our entire philosophy around one driving idea: emotional advantage creates business advantage.
For over 75 years, we’ve proven that when you connect with people on a human level—when you make them feel something deeply—they act. And when they act, brands grow.
We ask a very simple question: Does It Move You?
We are in a relentless pursuit of answering this question and we won’t stop until we make a difference because we obsess over what actually moves people and moves brands. It’s our filter and our commitment to producing creative that connects, resonates, and works in the real world. Our approach is built on three fundamental truths:
- Emotion is the biggest driver of effectiveness. Rational arguments are processed, but emotions are felt—and only feelings lead to action. We harness the unreasonable power of emotions to give brands an unfair advantage.
- Creativity is the last unfair advantage in business. The most creatively awarded campaigns are proven to be ten times more efficient at driving growth. Our ideas don’t just win awards; they win business.
- Culture is our canvas. From leveraging our proprietary Feels Barometer research tool to decode emotions at scale to crafting stories that tap into cultural truths, we ensure brands don’t just participate in culture—they shape it.
A HISTORY OF MOVING THE INDUSTRY
Bill Bernbach changed advertising forever when he put a writer and an art director in the same room and told them to make magic. Since 1949, DDB has been at the forefront of creative revolutions—from Volkswagen’s iconic “Think Small” campaign to Disney’s Boy and the Octopus to Skittles Commercial: The Broadway Musical. We’ve never been interested in maintaining the status quo. We exist to move our industry forward.
TECHNOLOGY WITH HEART
We believe technology, when used with intention, can deepen creativity—not replace it. We see AI as a partner, just as Bill Bernbach saw Paul Rand as his creative partner. That’s why we built RAND DDB, our proprietary AI platform designed to accelerate emotional creativity across the entire creative process.
From insight generation to ideation, from content creation to optimization, RAND DDB helps our teams create more emotionally resonant, culturally relevant work—faster and smarter. It doesn’t replace creative ahas. It enhances it.
OUR GLOBAL FOOTPRINT
DDB operates in over 90 countries. In every one of them, our offer is the same: emotional advantage for brands.
We believe in no duplicates. Our offices are built to reflect the people and culture they serve. We hire for difference, not similarity. That’s how we ensure our work moves people—because it’s made by people who understand what matters in their market.
One global standard. Many local expressions. All built to answer the same question: Does it Move You?