Brynna Aylward, Chief Creative Officer, North America, adam&eveDDB was featured in a Business Insider x Super Bowl piece, discussing the major trend advertisers are embracing this year. The overarching theme is that with a politically charged climate, brands are opting for humor, nostalgia, and celebrities to keep things light and to avoid controversy.

But is this a sign that brands are playing it safer in fear of backlash or is this simply a reflection of shifting consumer expectations?

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