A Journey through Singapore’s Ads with Jeff Cheong

DDB Group Singapore’s Jeff Cheong joins a lineup of advertising legends to revisit the marketing trends, unforgettable jingles, and iconic ads that didn’t just sell products but became part of Singapore’s collective memory.

From challenging stereotypes with Singapore Airlines to bringing warmth and nostalgia to McDonald’s and IKEA campaigns, these ads have woven themselves into the fabric of our lives, stirring hearts and leaving lasting impressions. 💫

Take a trip down memory lane with this heartfelt documentary from Channel News Asia. Watch here.

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