Africa | Heinz

Insight:
The forced displacement of people to other nations is a problem that affects the entire world, including Brazil. In 2023, the country became home to 710,000 refugees who had fled from countries such as Venezuela, Haiti, Afghanistan, Syria, and Ukraine. The naturalization process can be lengthy and lead to unemployment within this group.

The Heinz Reviews campaign addressed this issue by encouraging the professional recognition of refugees and stateless individuals, thereby aiding in their naturalization process.

To engage the population, the campaign communicates that many of the food prepared in restaurants, especially burger houses, are made by refugees. And, through a quick and easy review, people can help a refugee to naturalize.

Impact:
The Heinz Review campaign made an impact not only on burger enthusiasts but also on those who frequent these restaurants less often. Additionally, it engaged both refugees and business owners, helping burger restaurant owners realize that they could hire refugees even if the naturalization process is not complete.