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DDB Life Style Study® Discovers the Secret Lives of Americans Who Admittedly Cheat on Their Taxes



Chicago, April 12, 2012-In the midst of tax season and intensified political campaigning, news headlines are dominated by contentious and partisan issues surrounding income taxes--who is responsible for what percentage, whether the rates are justified, and if the tax code should be revisited. No matter how much most Americans complain about the burden of taxes, the majority of Americans claim honesty when it comes to filing their taxes. A recent DDB Life Style Study survey uncovered that while only 7% of Americans concede that they are likely to cheat on their taxes, the―tax cheats share some disconcerting overall characteristics.

DDB New York Targets Grandma & Grandpa in "Safe Sex For Seniors" Initiative



New York, April 11, 2012-Today DDB New York announced the launch of "Safe Sex for Seniors," a campaign created in collaboration with SaferSex4Seniors.org, an independent collective of professional sexuality educators, researchers, authors, trainers, counsellors and therapists, whose mission is to provide better education and information to ensure sexual intimacy between older adults is as safe as possible. The campaign reminds mature adults that safer sex practices are essential, following unexpected research results declaring that the 55+ demographic in the United States has the highest growth rate of sexually transmitted diseases (STDs).

Not All 'Likes' Are Created Equal



New York, April 9, 2012-DDB New York has launched the "I Care" button, the product of a creative pro bono project that caters to the impassioned discussions about global issues across social networks. Facebook's "Like"button, intended to show interest in a status update or post, can often seem inappropriate when applied to tragic current events or controversial social causes. Conversely, the "I Care" button can be embedded alongside the "Like" button as an alternate expression of engagement with a given topic.

DDB Life Style Study ® Reveals "Women Have Balls"



New York, March 8, 2012-International Women's Day (IWD) today is the ideal time to discuss a recent DDB Life Style Study®, which shed new light on what it's like to be a woman today and reveals that women are becoming increasingly assertive and ambitious. Modern women aren't afraid to speak their minds, and believe that hard work will make it possible to reach the top of their chosen profession. International Women's Day was instituted during the early 1900's amidst a zeitgeist of radical change and vast expansion and is currently observed in countries around the world.

Amir Kassaei, DDB's Global Chief Creative Officer, settles in the Middle Kingdom



New York, February 27, 2012 -DDB Worldwide has announced that Amir Kassaei, Chief Creative Officer, will be establishing DDB's global creative centre in Shanghai. A move reinforcing DDB's ongoing commitment and investment into the Asian region, it is believed to be the first time a global, Madison Avenue agency has moved its creative headquarters to China.

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